BOUTIQUE
CONSULTANCY
BOUTIQUE
Genevoism’s goal is offering a fast, clear, made-to-measure quality service for the purchase of OOH media all around the world.
WE PLAY
the brief in a strategic way to develop innovative, efficient and consistent communication strategies
WE ACT
as a sole interlocuture for the OOH consultancy , from the analysis of the markets to the on air of the campaign
WE BELIEVE
in our capabilities to achieve results thanks to highest level of professionalism
![Versace16 copia.jpg](https://static.wixstatic.com/media/2190d8_c37a43db9b794bffaf18d9efc8c10eec~mv2.png/v1/fill/w_980,h_595,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/2190d8_c37a43db9b794bffaf18d9efc8c10eec~mv2.png)
OUT-OF-HOME
ADVERTISING
OOH is the most spontaneous, direct, dynamic and unavoidable of all the advertising media,
revealing itself and dispatching communication no matter the activity we are busy at:
work, leisure, travel, waiting time. As our current lifestyle is mostly spent outside home,
we cannot “zap through channels”, “switch-OOH-off” or “turn the page”: OOH continuous message reaches all categories of consumers on an international level, 24 hours a day, 7 days a week.
OOH is growing because it is highly impactful, uncluttered and doesn’t suffer from the problems
of other traditional mediums, such as press and television.
Media actual revolution crowns digital as the indisputable choice for all brands
who need a strong marketing strategy; however digital – despite its power – can’t handle it alone.
Online browsers are masters at ignoring pop-up ads and banners but when they see a billboard,
street sign or other eye-catching object, they take a moment to look.
For brands, that moment makes the difference between irrelevance and interest.
ENVIRONMENTS
cities and suburban areas / airports / trains and railway stations / trade fairs / various (sports, culture, other)
trade fairs / various (sports, culture, other)
The campaigns’ effectiveness varies with contexts and offers different performances on supports which are only apparently similar. The OOH adjusts in relation to the areas, and who entrusts his message to this medium should be educated accordingly; no city is the absolute template because each market has its own regulations and peculiarities and should be treated on the basis of its individuality; global mastery comes from the mastering of the accessible means and local players, including small realities faced with a limited inventory but offering the most strategic sites.
The campaigns’ effectiveness varies with contexts and offers different performances on supports which are only apparently similar. The OOH adjusts in relation to the areas, and who entrusts his message to this medium should be educated accordingly; no city is the absolute template because each market has its own regulations and peculiarities and should be treated on the basis of its individuality; global mastery comes from the mastering of the accessible means and local players, including small realities faced with a limited inventory but offering the most strategic sites.
OUT-OF-HOME ADVERTISING
CONSULTANCY BOUTIQUE
OOH is the most spontaneous, direct, dynamic and unavoidable of all the advertising media, revealing itself and dispatching communication no matter the activity we are busy at: work, leisure, travel, waiting time. As our current lifestyle is mostly spent outside home, we cannot “zap through channels”, “switch OOH-off” or “turn the page”: OOH continuous message reaches all categories of consumers on an international level, 24 hours a day, 7 days a week.
OOH is growing because it is highly impactful, uncluttered and doesn’t suffer from the problems of other traditional mediums, such as press and television. Media actual revolution crowns digital as the indisputable choice for all brands who need a strong marketing strategy; however digital – despite its power – can’t handle it alone.
Online browsers are masters at ignoring pop-up ads and banners but when they see a billboard, street sign or other eye-catching object, they take a moment to look. For brands, that moment makes the difference between irrelevance and interest.
![C03929A4-FD80-4674-9F14-00587248EF75 4.p](https://static.wixstatic.com/media/2190d8_5613c661c08e451da2fe4eea827161f9~mv2.png/v1/crop/x_0,y_79,w_1440,h_764/fill/w_869,h_461,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/C03929A4-FD80-4674-9F14-00587248EF75%204_p.png)