OOH is the most spontaneous, direct, dynamic and unavoidable of all the advertising media,

revealing itself and dispatching communication no matter the activity we are busy at:

work, leisure, travel, waiting time. As our current lifestyle is mostly spent outside home,

we cannot “zap through channels”, “switch-OOH-off” or “turn the page”: OOH continuous message reaches all categories of consumers on an international level, 24 hours a day, 7 days a week.