HOW OOH TARGETS DIFFERENT MESSAGES

Out-of-Home advertising carries brands’ communication straight across every urban outdoor environment.

The growing penetration of the medium in the urban context allows the message to perfectly hit the target.

Street furniture quickly reaches the entire pedestrian and vehicular population, whilst billboards and large formats are windows to create and increase brands’ awareness and identity.

Below we have the examples of Prada on NY Manhattan digital network and of Bottega Veneta on the stunning canvas on the facade of Louvre Museum in Paris.