WHILE BILLBOARDS PLAY A SUBSTANTIAL ROLE IN OOH, THE MEDIUM IS MUCH BIGGER THAN THIS PARTICULAR AD FORMAT.
Outdoor advertising includes a range of AD formats from murals to transport wraps, branded food packaging and street furniture such as park benches.
OOH can use practically any real-world surface available, and companies employing the full range of opportunities can increase their chances of reaching an audience at multiple touchpoints during a day.
The airport is one of them.
They represent the gateway to freedom. There’s the absence of real time, the joy of spending like it’s Monopoly money and the promise of a get-away-from-it-all break.
These emotions encourage consumers to try experimenting and make extraordinary purchases.
OOH advertising has changed tremendously over the last few years.
With the latest technology, OOH offers advertisers excellent opportunities to plan, buy and execute ad campaigns that deliver results across every objective and campaign KPI.
Don’t make the mistake of thinking OOH is outdated. Take a step into the future to see how this advertising option can impact your company’s bottom line.
In the slideshow below, we are in Dubai International Airport, one of the world’s best luxury retail destination ✨
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