WHEN OOH CELEBRATES AN OPENING: VERSACE’S COME TO SOHO!

Versace recently opened the doors of their new boutique in New York’s SoHo neighbourhood.

To communicate and celebrate it, they made a OOH campaign by Wild Posting and NYCLinks.

Each face / screen of the OOH formats displayed the Versace Pre Fall 2021 collection, a collection entirely captured around the streets of the district.

Have a look at their targeted campaign below and let’s see at 111 Greene Street store! :-)