Versace recently opened the doors of their new boutique in New York’s SoHo neighbourhood.
To communicate and celebrate it, they made a OOH campaign by Wild Posting and NYCLinks.
Each face / screen of the OOH formats displayed the Versace Pre Fall 2021 collection, a collection entirely captured around the streets of the district.
Have a look at their targeted campaign below and let’s see at 111 Greene Street store! :-)
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