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WHEN ADV REACHES CONSUMERS OUTSIDE THE COMFORT OF THEIR HOMES: THE CASE OF BAHRAIN’S INTL AIRPORT


Launching its operation in 2021, the new 207.000 square meters Bahrain’s international airport will be one of the largest construction projects in the Gulf kingdom.


With a capacity of 14 million passengers per year, the new airport will provide passengers with a unique world-class travel experience giving brands innovative and iconic media solutions.


The airport is an OOH format / media that can turn into an unbeatable, can’t miss experience for passengers where advertising becomes a unique showcase for brands.


In a general context where us / the passengers are constantly innovating, airports have to expand their potential services enhancing their international prestige too.


As air traffic continues to increase, with mega airports being built and operated worldwide, as well as major airlines continuing to expand their destinations, airports will continue serving as hotspots for advertising, mainly digital advertising.


DOOH will only continue to grow, develop, and innovate at all major airports to gain maximum traction and generate excellent value for all.


Have a look at the video below and start exploring the OOH opportunity!





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