Prada ‘Hyper Leaves’ is a special project in collaboration with Paris Galeries Lafayette.
From January 14 to February 10 2020, the historic Parisian department store is hosting two Prada pop ups – dedicated to women’s and men’s SS20 collections – and fifteen original windows through a special set-up inspired by wild nature.
Outside, on the walls / sides of the department luxury store, are standing out three impactful banners: Mogador, Haussmann and Antin.
The great OOH domination advertising campaign gives continuity to the project inside the store.
Combining reality and imagination, the banners concept includes backlit wallpapers as background showing different nature landscapes – woods and macro leaves such as Alocasia, Monstera, Fig or Fern – enriched by big neon Prada triangle logos in green, yellow and pink.
One of the oldest forms of advertising, OOH stands at the stage of evolution owing to the proliferation of technology, changing consumption patterns and increasing incidence of the organized retail sector.
Have a look at the gallery!
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