The past few weeks have been stressful.
There’s a lot of uncertainty, a fair amount of fear, and the OOH industry is, of course, one of the ones that has been hit pretty hard by the ongoing pandemic. We’ve all seen the photos of tourist destinations standing empty for weeks, and it’s no secret that some advertisers have reconsidered their normal OOH spending as a result of the reduced traffic through popular areas.
Amidst the COVID- 19 climate, exposure and traffic of OOH locations are improving week on week for specific locations across the US country.
Our US partner, Billups, has been tracking changes in week-over-week activity for individual OOH locations since mid-March: for more detailed information please refer to COVID-19 response here:
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